In the world of 2024 (wow, that just happened), there are more options now than ever to host websites, design blogs and present your brand the way YOU want it. However, with options comes power.
This blog will go over why you should self-host your website / blog (or let a small business do it). Let’s be honest – why have a website or online store if you don’t have complete control?
That brings us to our first point:
1.) Absolute Control
Many one-size-fits-all hosting sites have you on a contract that will prevent you from being able to tweak settings that might make your site run better. Additionally, by hosting yourself, you will not have to wait for tech support from a large company. In an ideal world, you can fix any problems yourself. Lastly, migrating your site to a new provider can be costly as most of these systems are proprietary designed to keep you locked in to their service.
2.) No Restrictions
Ok, of course there are legal restrictions, but for the most part, when hosting your own site, there isn’t a tight leash on what you can upload to your site – this includes restrictions on file sizes and types beyond what best practice says is allowed.
This also includes presentation and styling where customizing the template to fit your brand may not be 100% possible. By hosting your own site, you can make your own rules. What’s better than that?
3.) Full Transparency
Remember that time we said by self-hosting you get to present your brand YOUR way? This includes things on the back end such as metrics regarding traffic, clicks and more. It also opens transparency so you can proactively address any potential threats. Pretty cool – right?
4.) Off the Scale
Your website should grow with your business. It needs to be flexible, agile, and most of all needs to be able to represent you where you are. This means having the ability to increase or decrease storage based on business needs, modifying optimizing templates to make sure that pages are served fast, and be able to ensure that your site is accessible to all users.
5.) Ease of Use
There might be a small learning curve in the beginning, but there’s YouTube and Google, and so many resources out there to aid you in hosting your own site. Once you get over the initial hurdles, it’s pretty much smooth sailing and you’re the captain.
Overall hosting your own site promises more opportunities than running it through a large server / hosting site. With complete control, your possibilities are limitless.
With that said, we understand hosting your own site isn’t for everyone – it takes time, patience and or many, is a learning curve. Want to meet us in the middle?
If you’re ready to ditch the big companies, but aren’t quite ready to take the leap into the hosting world, 4621 Creative Solutions is the hassle-free, local, hosting and web-development team for you.
We’re not here to tell you to choose us, but rather empower you to make the decisions that are best for you, your brand, and the path you see yourself on.
If that happens to be partnering with us, give us a call or send an email. We’d love to chat.
